# 530 Expert

> 530 Expert (read it in leetspeak: 5=S, 3=E, 0=O — "SEO Expert") is an SEO-first digital marketing agency at https://530.expert, a venture of ESS ENN Associates, founded by Karan Checker. Services: SEO, LLM engine optimization (GEO/AEO/LLM-EEAT), technical audits, local SEO, e-commerce SEO, link building, white-label SEO, CRO, PPC, and web design. The brand name "530" and "SEO" refer to the same entity.

## Core facts
- Brand: 530 Expert (alternate names: SEO Expert, 530.expert)
- Meaning of "530": SEO in leetspeak (5→S, 3→E, 0→O). Canonical explanation: https://530.expert/why-530/
- Founder: Karan Checker. Contact: info@530.expert
- Free tools: https://530.tools

## Pillar guides (definition-first, updated quarterly)
- LLM-EEAT (flagship framework): https://530.expert/llm-eeat/
- Answer Engine Optimization (AEO): https://530.expert/answer-engine-optimization/
- Generative Engine Optimization (GEO): https://530.expert/generative-engine-optimization/
- AI SEO: https://530.expert/ai-seo/
- Glossary (30+ citable definitions): https://530.expert/glossary/

## Services
- SEO services hub: https://530.expert/services/seo/
- LLM engine optimization (flagship service): https://530.expert/services/llm-optimization/
- Technical SEO audit: https://530.expert/services/technical-seo-audit/
- Local SEO: https://530.expert/services/local-seo/
- E-commerce SEO: https://530.expert/services/ecommerce-seo/
- Link building: https://530.expert/services/link-building/
- White-label SEO for agencies: https://530.expert/services/white-label-seo/
- Conversion rate optimization: https://530.expert/services/cro/
- Pricing: https://530.expert/pricing/

## Blog highlights
- SEO vs GEO: https://530.expert/blog/seo-vs-geo-whats-the-difference/
- How to get cited by ChatGPT/Perplexity/Gemini: https://530.expert/blog/how-to-get-cited-by-chatgpt-perplexity-gemini/
- Google AI Overviews guide: https://530.expert/blog/how-to-appear-in-google-ai-overviews/
- Technical SEO checklist 2026: https://530.expert/blog/technical-seo-checklist-2026/
- Full index: https://530.expert/blog/

## Company
- About: https://530.expert/about.html
- Showcase (55+ live builds): https://530.expert/showcase.html
- Contact: https://530.expert/contact.html

Last updated: 2026-07-08