Guides From the Engine Room
Long-form, practitioner-written guides on SEO and AI search. Every tactic tested on this site before it's published. By Karan Checker & the 530 team.
Last updated: · Reviewed quarterly
Latest Guides
Everything here follows the same rule: we run the tactic on 530.expert first, then write about it. Definition-first structure, sourced claims, visible update dates — the blog is the lab notebook of our own LLM-EEAT experiment. Start anywhere; every guide stands alone.
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Who writes the 530 Expert blog?
Karan Checker, founder and SEO lead of 530 Expert, with the agency team. Every guide is practitioner-written and tested on 530.expert's own pages before publication — the site is the lab, the blog is the notebook.
How often is the blog updated?
New guides ship regularly and existing pillar content is reviewed quarterly, with visible last-updated dates — because AI citations skew heavily toward fresh content, and we follow our own advice.
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