Website Design & Dev That Ranks and Converts

More Than Good Looks

A beautiful website nobody can find is a billboard in the desert. At 530 Expert, we build stunning design paired with technical SEO excellence and conversion-focused UX. Every site is architected for crawlability, optimized for Core Web Vitals, and designed to guide visitors toward action.

Custom Responsive Web Design

No templates. Custom websites reflecting your brand personality, mobile-first, responsive, and WCAG accessible.

SEO-First Site Architecture

Information architecture, URL structure, internal linking, and navigation planned with SEO as a first-class concern. Your site launches ready to rank.

Core Web Vitals & Performance Optimization

Page speed is both a Google ranking factor and a conversion factor — every additional second of load time increases bounce rates by up to 32%. We don't just "optimize for speed" as an afterthought. Performance engineering is built into every site from the first line of code.

Our performance optimization targets all three Core Web Vitals metrics that Google uses as ranking signals:

• Largest Contentful Paint (LCP) — We ensure your main content loads within 2.5 seconds through image optimization, efficient code splitting, server-side rendering, CDN configuration, and critical CSS inlining.
• Interaction to Next Paint (INP) — We minimize JavaScript execution time, optimize event handlers, and eliminate render-blocking resources so your site responds instantly to user interactions.
• Cumulative Layout Shift (CLS) — We prevent unexpected layout shifts with proper image/video dimensions, font-display strategies, and reserved space for dynamic content. No more jumping elements.

Our sites consistently score 90+ on Google PageSpeed Insights across both mobile and desktop. We monitor performance post-launch and proactively address any regressions as your content grows.

Web Accessibility — WCAG, ADA & Regional Compliance

Accessible websites aren't just ethically right — they're legally required in many jurisdictions and they perform better in search. At 530 Expert, accessibility isn't a checkbox at the end of a project. It's a foundational design principle baked into every decision from wireframe to launch.

We build to WCAG 2.2 Level AA standards at minimum, and ensure compliance with regional accessibility legislation:

• ADA (Americans with Disabilities Act) — US federal law requiring digital accessibility for businesses. Non-compliance carries serious legal risk — ADA web accessibility lawsuits have increased every year since 2018.
• EAA (European Accessibility Act) — EU directive requiring accessible products and services, with enforcement beginning June 2025.
• AODA (Accessibility for Ontarians with Disabilities Act) — Canadian provincial law with specific WCAG compliance requirements.
• EN 301 549 — European standard for ICT accessibility, mandated for public sector websites and increasingly applied to private sector.
• RPD (Rights of Persons with Disabilities Act) — Indian legislation mandating accessible digital services from government and recognized entities.

Our accessibility implementation covers semantic HTML5 structure, ARIA landmarks and labels, keyboard navigation, screen reader compatibility, color contrast ratios (WCAG AAA where possible), focus management, skip navigation links, form labels, alt text strategy, and responsive text sizing. We conduct both automated testing (axe, Lighthouse) and manual testing with assistive technologies.

An accessible website is also a better-ranking website — Google's algorithms reward clean semantic structure, proper heading hierarchy, and descriptive content — all core tenets of accessibility.

We don't just build websites. We build digital assets that compound in value through organic search traffic.