aurmango: Technical SEO to 20,000 Visitors a Month
Large, page-heavy sites live or die on crawl efficiency and quality signals. Fixing both unlocked steady organic growth.
Client: aurmango.com — a content aggregator brand.
20,000
Organic visitors per month
Technical-led
Growth driven by technical SEO
Crawl budget
Redirected to pages worth ranking
Quality
Thin-content risk removed
The Challenge
Aggregators face a specific SEO problem: lots of pages, and a constant risk of thin or duplicative content that search engines discount. The goal was meaningful organic growth without falling into the quality traps that get aggregators penalised.
What We Did
- Audited the content architecture to separate what earned visibility from dead weight, and to find the real search opportunities.
- Fixed technical and indexation issues that come with large, page-heavy sites — so quality content could surface.
- Concentrated crawl budget and internal links on pages worth ranking, and strengthened them with genuine added value and structure.
Why It Worked
At scale, SEO is as much about subtraction and focus as addition. Concentrate authority and crawl budget on genuinely valuable pages, and the whole domain lifts.
Services used: technical SEO, content architecture
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