The House of Buna: The First 200 Customers
Launching a new coffee brand into a loyalty-driven category — by finding the niche buyers on Meta who were already looking for it.
Client: The House of Buna — a coffee brand in India.
200
First customers acquired at launch
Repeat orders
Retention proven, not just trial
Meta
Niche clientele found on Facebook & Instagram
Site fixed first
Technical & on-page SEO before spend
The Challenge
A brand-new coffee brand entering a crowded, loyalty-driven category in India. No customers, no reviews, no traffic — and a website with technical and SEO issues quietly undermining every marketing rupee before a visitor converted.
What We Did
- Fixed the foundation first — speed, structure, indexation and product-page optimisation, so paid and organic traffic had somewhere worth landing.
- Found the niche on Meta — rather than broad "coffee lovers" targeting, campaigns on Facebook and Instagram zeroed in on the specific clientele in India who value specialty coffee, bringing in a first cohort efficiently.
- Engineered for repeat orders — post-purchase experience and retention, because in coffee the second and third orders are where the business lives.
Why It Worked
Performance marketing on a broken site just funds your competitors' retargeting. Fix the foundation, find the narrow audience that already wants what you sell, and treat the first order as the start of a relationship — not the finish line.
Services used: Meta ads, technical SEO, e-commerce SEO
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