La Cabra, Melbourne: 3x Organic Traffic in 3 Months

Client: La Cabra — a multi-location restaurant chain in Melbourne, Australia.

The Challenge

Flat organic traffic and weak local visibility despite busy locations. The problems weren't exotic — they were the classic, fixable trio: technical debt slowing the site down, thin and duplicative location pages, and Google Business Profiles set up once and then neglected.

What We Did

• Technical fixes first — crawl and indexation issues resolved, page speed and mobile performance improved, site structure cleaned up so Google could understand each location.
• On-page SEO — location and menu pages rebuilt around genuine local intent, with unique content per location and structured data for menus, hours and reviews.
• Google Business Profile overhaul — correct primary and secondary categories, consistent NAP across every location, fresh photos, posts, Q&A and review management.
• Google Ads for footfall — local search campaigns that boosted walk-ins while organic visibility compounded.

Why It Worked

Most local businesses aren't losing traffic to clever competitors — they're losing it to fixable technical and profile gaps. Closing them is fast and compounds quickly, because local search rewards completeness and consistency more than sophistication. Pairing it with paid search meant the restaurants didn't have to wait for organic to fill seats.

Services used: Local SEO, technical SEO, Google Ads