okinnaur: Six Years Owning "Kinnaur Apples"

Client: okinnaur.com — a fresh produce brand in India selling apples from Kinnaur.

The Challenge

Fresh produce is a category where most brands have no search presence — the market is largely offline and informal. That meant little competition to beat, but also little precedent for what ranks. The client needed to be the brand people found when searching for apples from Kinnaur, both on Google and increasingly in AI answers.

What We Did

• Built the search foundation — technical setup, keyword and content strategy mapped to how people search for produce, provenance and buying online.
• Targeted the winnable terms first — "apples from Kinnaur," "buying apples online," "Kinnaur apples" — then held them. The brand has dominated those searches for six years.
• Optimised for AI retrieval — structured, factual content and entity signals that AI assistants can confidently surface.
• Search and social ad management — campaigns on both delivering 8x return on ad spend.
• Email retargeting — campaigns that bring past buyers back each season.

Why It Worked

In categories that haven't caught up to search, the brand that shows up first defines the space — and if it keeps investing, it stays there. Six years at the top of its core terms shows early, well-structured SEO is a land grab that compounds; layering 8x ROAS paid campaigns and email retargeting on top turns that visibility into reliable seasonal revenue.

Services used: SEO, search ads, social ads, email retargeting